Blog

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  AI•2 min read

  The real difference will show in where we point the toolPlot twist: In the coming period, what sets companies apart won’t be people’s access to AI, but what organizations find worth asking.
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  Marketing•2 min read

  Same pitch, same players, same gameIn the 1970s, with Ajax, Barcelona and the Netherlands national team, Johan Cruyff was one of the most influential figures in European football. But describing Cruyff merely as “a very good…
• AI•2 min read

  How Did We Increase Our Conversion Rates by 566% with GenAI?Searching for Generative AI in the World’s Biggest Dump
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  Marketing•2 min read

  What Is Daft Punk Doing in a Technology Company’s Communication?The best-known biography in the world belongs to someone whose face you may never have seen: Giorgio Moroder. But you might know him as Giorgio…
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  Personal•1 min read

  The Length of a Cigarette — StruggleWhere is the meaning of life hidden? There’s a saying I love: the cave you fear to enter holds the treasure you seek.
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  Personal•2 min read

  It Turned Out Beautifully, Didn’t It?Born in 1930, she spent most of her life in poverty, illness and struggle, set up her stove late and took it down before spring had even come so that…
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  Personal•2 min read

  What Gets You Out of Bed Every Day?Have you ever thought about what you work for, what it is that gets you out of bed every day, on mornings before the sun has risen, while pacing…
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  Personal•2 min read

  What Will Waking Up at 5 AM Every Day Change in My Life?If you are on the right path, it will always be uphill
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  Brand•4 min read

  Turkish-Style Brand City Strategy: I ❤ [Your City Here]Today we shouldn’t see marketing as merely a tool or method used by brands. From football clubs to political parties…
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  Personal•1 min read

  The Length of a Cigarette — TimeTime is the longing-scented last line of a Nazım Hikmet poem.
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  Marketing•5 min read

  Neuromarketing Comes with Truths You Can't Even Admit to Yourself!People don't think what they feel, don't say what they think and don't do what they say.
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  Brand•2 min read

  Why Don’t We Have a Global Brand? — IIAfter the first part, I’m continuing the series with the second.
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  Brand•3 min read

  Playing the Three Monkeys in the Face of CrisesIt takes 20 years to build a reputation and five minutes to ruin it!
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  Society•2 min read

  I Dedicate This Article to My Lonely and Beautiful Country, Which I Love Passionately!Europe, Europe, hear our voice, these are the footsteps of Turkey!
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  Brand•3 min read

  Why Don’t We Have a Global Brand? — ICan a global brand come out of these lands? Güven Borça asked this question years ago and found his own answers; I will look at it from my own perspective and…
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  Society•3 min read

  O Turkish Youth! You’re Rebellious, Careless and Irresponsible!“You’re at the computer from morning till night, and the moment you get up from the computer you grab your phone. You’re rebellious, careless and…
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  Technology•3 min read

  Seeing the Future Through Virtual RealityWhen Steve Jobs took the stage in 2007 and introduced the first iPhone, humanity may not yet have realized what kind of transformation it was about to go through, but…
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  Technology•2 min read

  What the 4th Phase of the Industrial Revolution Brings to Brands: The Internet of ThingsWhat Does the Internet of Things Bring to Brands?
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  Brand•3 min read

  Brands’ Quest for Absolute HappinessImagine walking into a neighborhood market where all the vendors are shouting at once, trying to sell their products. After a while you'll notice that all those voices are just a hum…
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  Society•2 min read

  A Whole Country Toying with a Little Child’s Dreams!We all do the most important job in the world. Ours is the most valuable time. We listen to the best songs, watch the best films, buy the most stylish clothes…
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  Marketing•2 min read

  Are You Ready to Surrender Your Soul to Advertising?Can you feel the glaciers melting and yourself sinking into the water up to your neck? That you have to swim just to walk? That while traveling, eating,…
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  Personal•3 min read

  Is Your Father Proud of What You Do?He isn’t, is he!
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  Personal•2 min read

  The Length of a Cigarette — İsmet AbiDreams, he said, there’s nothing in this world as powerful as dreams.
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  Personal•1 min read

  The Length of a Cigarette — On LifeEverything in life is about people, everything!
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  Society•2 min read

  What Changed Between the Generation That Slept with Its New Shoes and the Generation That Turns Its Nose Up at the iPhone?And in case I don’t see ya, good afternoon, good evening, and good night.
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  Personal•3 min read

  A Beginner’s Guide to Surviving IstanbulIstanbul isn’t an easy city for anyone. It’s just a little harder than ever to get used to, that’s all!
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  Brand•2 min read

  Life Is Made of Stories. What About Brands?Marketing is no longer about the stuff that you make, but about the stories you tell.
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  Society•3 min read

  Could It Be Our Fault That Our Dreams Are Paris and Our Lives Are Muş?We are all raised on hatred. Along with the alphabet, we learn that we have no friends but ourselves!
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  Society•2 min read

  Social Media Addiction and Souls That Find Peace in LikesSocial media is now one of the daily rituals we can’t give up. Like praying to a creator, our souls find peace the more we use it. In the morning…
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  Society•3 min read

  Yet to Understand Society, You Only Had to Look at Its DreamsTo be fooled in every venture we begin Is the unfailing fate of us all In the morning I devise brilliant schemes And all day long I play the fool
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  Technology•4 min read

  What Is the iPad Steve Jobs Wouldn’t Let His Own Kids Use Bringing to Ours?Smartphones are today’s indispensable, non-negotiable liberated zones. We’ve all grown so used to living there that, according to research carried out by Vodafone…