What I read, watch, and recommend to you
Sources that lit my way as I read, watched and listened to work on marketing, AI and the future of technology; picked so they can light yours too.
In the order I read and watched them, most recent first.
PodcastFeaturedBranding in the Age of AI and Zero-Click SERPsThe real shift in search began with zero-click search, before AI. Fishkin's call to "measure sales, not traffic" will help on the day you have to tell leadership "traffic is down, but our impact holds".Listen
ArticleFeaturedMarketing teams are stuck in single-player Claude mode. Here's how to go multiplayer.Marketers build valuable things with Claude on their own, but the gain does not spread to the team. Kramer's "multiplayer" proposal walks you through opening shared context and shared capabilities to the whole team.Read
ArticleFeaturedMaking AI Work: Leadership, Lab, and CrowdIf everyone on your team uses AI but the company sees no gain, this piece explains why: individual speed does not turn into organizational gain on its own. Mollick's split into leadership, lab and crowd shows clearly who has to do what to close that gap.Read
ReportThe state of AI in 2026: On the road to ROIConviction in AI is growing faster than the profit it delivers: 80% of users say their individual productivity has improved, yet the high performers who see a meaningful profit impact are still 6% a year later. With the share of large companies scaling agents up from 27% to 40%, read it to see why that gap is not closing.Who it’s forCEOCMORead- McKinseyReportThe State of AI in 2025: Agents, Innovation, and TransformationAbout 88% of organizations use AI in at least one function, but the high performers who see a meaningful profit impact are only around 6%. Read it to see that what sets this small group apart is not tools but redesigning workflows from scratch.Who it’s forCEOCMORead
ArticleAIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibilityAsk an AI the same question many times and different brands come up each time; Fishkin shows this with his own experiment. Before buying a tool to track AI visibility, learn from this piece what can and cannot be measured.Who it’s forCMOMarketing teamRead- PodcastBranding in the Age of AI and Zero-Click SERPsThe real shift in search began with zero-click search, before AI. Fishkin's call to "measure sales, not traffic" will help on the day you have to tell leadership "traffic is down, but our impact holds".Who it’s forCMOMarketing teamListen
- ArticleMarketing teams are stuck in single-player Claude mode. Here's how to go multiplayer.Marketers build valuable things with Claude on their own, but the gain does not spread to the team. Kramer's "multiplayer" proposal walks you through opening shared context and shared capabilities to the whole team.Who it’s forMarketing teamCMORead
ReportThe Answer Economy: G2's 2026 AI Search Insight ReportB2B software buyers increasingly start their research in AI chatbots and build their shortlist there. The report positions user reviews as the infrastructure of AI visibility; as you read, watch how some of the numbers are added up.Who it’s forCMOMarketing teamRead- 6senseReportThe B2B Buyer Experience Report for 2025B2B buyers have largely picked the winner before they ever talk to a vendor; this report shows it with solid data. A cold shower for any marketing plan that relies on sales winning the first call.Who it’s forCMOMarketing teamRead
ReportThe AI Reckoning: Why Marketers Think 2026 Is a Make-or-Break YearAccording to CMOs at leading companies, AI has so far changed marketing's workflow, not its business model. This survey, which shows rising expectations of headcount cuts over the next 12–24 months, belongs on the table when you plan budget and team.Who it’s forCEOCMORead
PodcastThe Future of B2B Marketing with Kieran FlanaganHear where B2B marketing is heading from a leader who runs 300+ marketers at HubSpot yet still does the work himself. His warning, "be very technical or very creative, the middle will melt away", speaks to every marketer planning a career.Who it’s forCMOMarketing teamListen- BCGReportMoving the Agentic Marketing Transformation from Illusion to Reality96% of 300 CMOs say AI has transformed their department, but only about a third have actually done it. The report shows that what sets the leaders apart is not tools but operating infrastructure and talent grown in-house.Who it’s forCMORead
VideoA case for friction, mentorship, and experimentationAI is no longer an assistant you chat with but an agent that works for hours; Mollick explains what that means for an organization. His points on the collapse of apprenticeship and the "work slop" produced by KPIs that only measure efficiency are warnings anyone building a team should hear.Who it’s forCMOL&DWatch
PodcastAI Is Not Improving Productivity: Nobel Laureate Daron AcemogluThe strongest counter-voice to the AI hype, from a Nobel laureate economist: productivity statistics do not yet show a big gain. Acemoglu's distinction between automation and giving people new tasks is a good compass for deciding which way to point your AI investment.Who it’s forCEOCMOListen- ArticleMaking AI Work: Leadership, Lab, and CrowdIf everyone on your team uses AI but the company sees no gain, this piece explains why: individual speed does not turn into organizational gain on its own. Mollick's split into leadership, lab and crowd shows clearly who has to do what to close that gap.Who it’s forCEOCMORead
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merhaba@ahmetsenkaya.com