Training

Have your team build its first AI agent during the training .

A hands-on program for B2B marketing and sales teams: we hand one of your real tasks over to an agent, set up approval points and measure the result.

Book a call See the curriculum
TurkishLive and hands-onWith your team's own dataBefore–after measurement

Why do most AI trainings leave no trace?

Participants leave with a good presentation and a list of prompts. Two weeks later no one uses them, because the training never built a working system that touches the team's own work.

Typical trainingThis program
Prompt listWorking agent
Generic examplesThe team's own workflows
Planning documentBefore–after measurement
Data is skippedKVKK and approval points
Who it’s for

This program isn't for everyone.

✓A fit

  • Marketing and sales teams at B2B technology companies
  • Teams that have tried AI but haven't made it part of daily work
  • Leaders who want to measure results in pipeline and productivity
  • Teams that can commit 2–3 real workflows to the program

✕Not a fit

  • Individuals looking for “ChatGPT tips”
  • Those who only want an inspiring talk
  • Teams not ready to change any workflow
Formats

Start with one of three paths.

01

Half day

The team leaves having built its first agent. For a quick start and getting to know the team.

Duration4 hours
Modules00–03
PeopleUp to 20
Learn more Core program
02

4–6 week team program

One agent goes live each week. A before–after report at the end.

Duration1 session per week
Modules00–08
Follow-up30 days
Learn more
03

Build together

We build the agents inside your company, together with your team. Combines with consulting.

DurationDepends on scope
ModulesAll + implementation
SupportThroughout the process
Book a call
Curriculum

9 modules, each ending with something in your hands.

Tagged modules cover topics not found in any of the global programs we reviewed.

00Pre-work and baseline measurement+

Team survey; 2–3 real workflows are selected from the team and how long they take today is measured.

What you have at the end of the moduleSelected workflows and baseline measurement
01Foundations: from chat to agent, data privacy and KVKKNo one else has this+

The difference between a chat tool and an agent; which data is given to the agent and which isn't.

What you have at the end of the moduleOne-page data rules for the team
02Context layer+

Company, ICP, positioning and brand voice are gathered in a single file; every agent from then on reads this file.

What you have at the end of the moduleYour company's context file
03First agent: handing over a single task+

One of the selected workflows (for example, content repurposing or account research) is handed over to an agent.

What you have at the end of the moduleA working first agent
04Connecting to tools+

The agent is connected to the tools the team uses, such as CRM, calendar, documents and analytics (MCP, connectors).

What you have at the end of the moduleAn agent working with real data
05B2B agent setNo one else has this+

Competitor tracking, outbound message drafts, inbound lead triage, weekly executive report.

What you have at the end of the module2–4 agents based on the team's needs
06Human approval points, quality control and governanceNo one else has this+

What the agent does on its own and what it submits for approval; who approves; how outputs are reviewed.

What you have at the end of the moduleApproval flow and role permissions
07Measurement: before–afterNo one else has this+

Workflows measured at the start are measured again after 30 days; where possible, tied to pipeline and MQLs.

What you have at the end of the moduleBefore–after report
08Team and continuity+

Shared skill repository, handover to new hires, agent maintenance.

What you have at the end of the moduleThe team's shared agent library
Agents

Examples of agents your team will build

The last step of every agent is a human approval. The agent drafts, the decision stays with the team.

▶Demo recording goes here

Competitor tracking

Monitors competitors' websites, pricing and ads; turns changes into a weekly summary and a comparison card for the sales team.

Competitor websites→Change detection→Battlecard draft→Product marketing approval
▶Demo recording goes here

Outbound message draft

Researches the target account, scores it against the ICP and drafts a personalized first message. A human does the sending.

CRM / LinkedIn→Account research→Score + draft→Sales rep approval
▶Demo recording goes here

Inbound lead triage

Enriches incoming forms, triages them against the ICP, drafts a reply and logs them in the CRM.

Form→Enrichment→Score + reply draft→SDR approval
▶Demo recording goes here

Weekly executive report

Collects analytics and CRM data; turns spend, lead quality and conversion into a one-page executive summary.

Analytics + CRM→Collection→Report draft→Marketing leader approval
Measurement

How will you see that it works?

The workflows selected at the start of the program are measured; the same measurement is repeated 30 days later.

WorkflowBeforeAfter
Preparing a competitor summary— hours— hours
Account research— min— min
Weekly report— hours— hours
Security

Your data and decisions stay with you.

  • Which data is given to the agent is written together in the first module
  • KVKK-compliant rules for personal and customer data
  • Work is done with tools and accounts approved by your organization
  • Every output that goes outside passes a human approval
Ahmet Şenkaya
Instructor

Ahmet Şenkaya

Over 13 years of marketing experience at B2B technology and SaaS companies. Managed teams of up to 11 and reported directly to the CEO. Increased conversion rate by 566% with a content system built on generative AI.

13+years in marketing
$10M+marketing-sourced sales opportunities, 2 years
%566conversion increase with generative AI
İstanbul Marketing SummitBoğaziçi Brand SummitIstanbul Chamber of CommerceBrAInd Conference, Ankara
On stage at a Komtaş event
Speaking in front of a FastCompany chart
İstanbul Marketing Summit, Marketing Holmes presentation
On a BrAInd Conference panel
A full room at the Istanbul Chamber of Commerce
Boğaziçi Brand Summit
On stage, with an Orhan Veli line in the background
Speaking at the Şişecam × Komtaş event
Speaking on stage in front of a data chart
İstanbul Marketing Summit stage
Speaking at Boğaziçi University
Presenting at the Istanbul Chamber of Commerce
İstanbul Marketing Summit, Marketing Holmes opening
A talk with students in the classroom

How do we start?

01

Discovery call

30 minutes: your team, your tools and the work that could be handed to agents.

02

Pre-work

Team survey, workflow selection and baseline measurement. 10–14 days depending on the program.

03

Training and follow-up

Agents are built and go live; before–after measurement after 30 days.

FAQ

Frequently asked questions

Which AI tool do we work with?

The options are a Claude-centered program or a program adapted to the tool your team uses.

We use Microsoft 365 Copilot. Is that a fit?

A Copilot version is being considered as a separate program.

What team sizes is it for?

Up to 20 people for the half-day workshop; at least 5 people are recommended for the team program.

Remote or in person?

Both are possible. The half-day workshop works better in person; the team program also runs remotely.

Where does our data go?

Your team's data rules are written together in the first module. Personal and customer data don't leave the tools approved by your organization.

What does it cost?

Pricing is set in a call, based on team size and format.

How ready is your team for agents?

In a call, let's work out together which of your team's tasks could be handed to agents.

Book a call Take the readiness test