My story

For 13 years, I have been translating technical products into the buyer’s language.

On stage at a Komtaş event
Speaking in front of a Fast Company chart
Istanbul Marketing Summit, Marketing Holmes talk
On a panel at BrAInd Conference
A full room at the Istanbul Chamber of Commerce
Boğaziçi Brand Summit
On stage, with a line by Orhan Veli behind
Speaking at the Şişecam × Komtaş event
Speaking on stage in front of a data chart
Istanbul Marketing Summit stage
Speaking at Boğaziçi University
Presenting at the Istanbul Chamber of Commerce
Istanbul Marketing Summit, Marketing Holmes opening
A talk with students in a classroom

I started in marketing with a media startup, then moved from consumer brands to B2B technology and SaaS companies.

In 2011 I co-founded Pazarlamasyon. I did consumer marketing at Filli Boya and Ağaoğlu, and led B2B technology and SaaS teams at Pisano, Komtaş, GTech and Protel. I have worked across Türkiye, MENA and Europe with teams of up to 11, reporting directly to the CEO. Today my focus is equipping B2B technology companies with AI agents.

  • Protel
  • GTech
  • Komtaş
  • Pisano
  • Ağaoğlu
  • Filli Boya
  • Pazarlamasyon
Years in marketing13+
Marketing-sourced pipeline, 2 years$10M+
Conversion lift with generative AI566%
My view

How my view of marketing and AI has matured

From 2014 to today, in my own words (translated from Turkish).

  1. Insight from the field
    “The Sherlock of marketing. My job is to know what others don’t!”
    Twitter, @marketingholmes
  2. Story
    “I believe life is made of stories, not of time.”
    Life Is Made of Stories. What About Brands?
  3. People and emotion
    “…we make purchase decisions, but contrary to conventional wisdom, we act on our emotions, not on rational decisions.”
    Neuromarketing Comes with Truths You Can't Even Admit to Yourself!
  4. Long-term brand
    “Unless brands make long-term investments like brand building instead of quick fixes like discounts, exports cannot grow.”
    Twitter, @marketingholmes
  5. Patience in B2B
    “I know we hear the sound of stones thrown into a deep well only much later.”
    LinkedIn, on mental availability in B2B
  6. AI is a tool
    “Bringing the right content together with the right person in the right form, and doing it consistently and persuasively across hundreds of documents.”
    How Did We Increase Our Conversion Rates by 566% with GenAI?
  7. Being understood, not just found
    “Old SEO was about being findable; AI visibility means being understood correctly and chosen as part of the answer.”
    SEO Vibes on Tour Istanbul panel
  8. Connecting the signals
    “The real issue is not having each piece of information; it is being able to see the relationship between them.”
    Same pitch, same players, same game
  9. Choosing the right problem
    “What will be scarce is choosing the right problem, seeing the signal in the noise, and understanding why what we see matters.”
    The real difference will show in where we point the tool

What I stand for

01

Results, not activity

Work that does not move pipeline, cost or conversion does not count.

02

Customer insight first

Messaging, pricing and product decisions come from what sales and support teams hear.

03

Teach by building

Explaining AI is not enough; you need to build a working system and measure it.

Let’s use a short intro call to talk about where your team should start working with AI agents.

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