For more than 13 years I have led marketing at B2B technology, SaaS and consumer brands, accountable for its budget and for the sales pipeline it brought in. Today, with the same accountability, I build AI into the work where your team spends the most time and where decisions are delayed the most.
The problem for most companies is not a lack of data; it is that signals from the market, the customer and sales do not add up to the same meaning. I build systems that turn those signals into decisions.
Most AI projects get stuck not on the tool but on the wrong choice of work. When strategy, brand and AI sit at the same table, it becomes clear which work to build first.
Which market, which customer, which budget. Setting marketing priorities and investment plans together with leadership.
What sets the brand apart when competition and price pressure rise. Positioning and messaging that turn technical capability into a reason to buy.
Workflows and agents that speed up the work behind these decisions, run on your own data, and whose results we can measure.
I ran each of the jobs below as a marketing leader. Today I build the same work with AI, faster and in a way we can measure.
We can start with setting direction; if your need is already clear, we go straight to the build.
We look at your marketing and sales data, how your team works today and your competitors. We compare the candidate projects by the value they would create for the team and the customer, and choose the first one to trial together with leadership.
I hear from your team how the work runs today, bring together the information needed, then design and build the workflow. We test the system together on a real campaign; on the next one, your team runs it.
If your team wants to keep improving the system after the build, Evolving with AI is the program for that.
Ahmet Şenkaya
I started in marketing in 2011 with a media venture I founded. I then worked at established consumer brands in the paint and real estate sectors, and went on to lead marketing at B2B technology and SaaS companies in customer experience, data and hospitality technology. I developed campaigns for brands across Türkiye, MENA and Europe, and opened up new markets.
I have been responsible for the marketing of seven brands and led teams of 10+. I learned first-hand where strategy struggles in execution, where teams end up waiting on each other, and which decisions have to be made to produce results.
This experience lets me ask the right questions when working with your company: What shapes your customer’s decision? What slows your team down? Which work does AI let you do better?
I have led marketing at B2B technology, SaaS and consumer brands, and have been responsible for the marketing of seven brands across Türkiye, MENA and Europe. The results on this page come from work I was accountable for in those roles. We can go into detail in the first call.
I start with the tools you already use and your company’s data. The solution I build works with them; if a new tool is needed, we discuss the reason and the cost up front.
At the start we write down together which data AI will be given. For personal and customer data, we choose a route that follows your company’s rules and data protection law.
Your team. Who decides where, which output they check and what to do when something goes wrong are written down during the build. If your team wants to keep improving the system over time, the Evolving with AI program is designed for that.
In consulting, I take on the build of the work we choose. In training, your team learns the method of working with AI on its own work and builds it itself.
Yes. The setting-direction package is made for exactly that. In the first call we look at how your team works today and find the work worth starting with.
In the first call, let’s talk about how your team works today, where it struggles and which result you want to change. If you have a specific project in mind, we can start there. If you are torn between a few options, we can set the first priority together.
Schedule a Call with Me