https://ahmetsenkaya.com/en/writing.html Ahmet Şenkaya’s writing on marketing, brands and technology. en-US Mon, 26 Oct 2026 09:00:00 +0000 https://ahmetsenkaya.com/en/the-real-difference-is-where-we-point-the-tool.html https://ahmetsenkaya.com/en/the-real-difference-is-where-we-point-the-tool.html Mon, 26 Oct 2026 09:00:00 +0000 Plot twist: In the coming period, what sets companies apart won’t be people’s access to AI, but what organizations find worth asking. https://ahmetsenkaya.com/en/same-pitch-same-players-same-game.html https://ahmetsenkaya.com/en/same-pitch-same-players-same-game.html Fri, 11 Sep 2026 09:00:00 +0000 In the 1970s, with Ajax, Barcelona and the Netherlands national team, Johan Cruyff was one of the most influential figures in European football. But describing Cruyff merely as “a very good… https://ahmetsenkaya.com/en/how-we-increased-our-conversion-rates-566-percent-with-genai.html https://ahmetsenkaya.com/en/how-we-increased-our-conversion-rates-566-percent-with-genai.html Wed, 08 Nov 2023 09:00:00 +0000 Searching for Generative AI in the World’s Biggest Dump https://ahmetsenkaya.com/en/what-is-daft-punk-doing-in-a-tech-companys-communication.html https://ahmetsenkaya.com/en/what-is-daft-punk-doing-in-a-tech-companys-communication.html Mon, 17 Oct 2022 09:00:00 +0000 The best-known biography in the world belongs to someone whose face you may never have seen: Giorgio Moroder. But you might know him as Giorgio… https://ahmetsenkaya.com/en/the-length-of-a-cigarette-struggle.html https://ahmetsenkaya.com/en/the-length-of-a-cigarette-struggle.html Mon, 28 Jan 2019 09:00:00 +0000 Where is the meaning of life hidden? There’s a saying I love: the cave you fear to enter holds the treasure you seek. https://ahmetsenkaya.com/en/it-turned-out-beautifully-didnt-it.html https://ahmetsenkaya.com/en/it-turned-out-beautifully-didnt-it.html Sun, 02 Sep 2018 09:00:00 +0000 Born in 1930, she spent most of her life in poverty, illness and struggle, set up her stove late and took it down before spring had even come so that… https://ahmetsenkaya.com/en/what-gets-you-out-of-bed-every-day.html https://ahmetsenkaya.com/en/what-gets-you-out-of-bed-every-day.html Thu, 22 Mar 2018 09:00:00 +0000 Have you ever thought about what you work for, what it is that gets you out of bed every day, on mornings before the sun has risen, while pacing… https://ahmetsenkaya.com/en/what-will-waking-up-at-5-am-every-day-change-in-my-life.html https://ahmetsenkaya.com/en/what-will-waking-up-at-5-am-every-day-change-in-my-life.html Sat, 18 Feb 2017 09:00:00 +0000 If you are on the right path, it will always be uphill https://ahmetsenkaya.com/en/turkish-style-brand-city-strategy-i-love-your-city-here.html https://ahmetsenkaya.com/en/turkish-style-brand-city-strategy-i-love-your-city-here.html Mon, 10 Oct 2016 09:00:00 +0000 Today we shouldn’t see marketing as merely a tool or method used by brands. From football clubs to political parties… https://ahmetsenkaya.com/en/the-length-of-a-cigarette-time.html https://ahmetsenkaya.com/en/the-length-of-a-cigarette-time.html Wed, 21 Sep 2016 09:00:00 +0000 Time is the longing-scented last line of a Nazım Hikmet poem. https://ahmetsenkaya.com/en/neuromarketing-truths-you-cant-admit-to-yourself.html https://ahmetsenkaya.com/en/neuromarketing-truths-you-cant-admit-to-yourself.html Tue, 06 Sep 2016 09:00:00 +0000 People don't think what they feel, don't say what they think and don't do what they say. https://ahmetsenkaya.com/en/why-dont-we-have-a-global-brand-ii.html https://ahmetsenkaya.com/en/why-dont-we-have-a-global-brand-ii.html Thu, 25 Aug 2016 09:00:00 +0000 After the first part, I’m continuing the series with the second. https://ahmetsenkaya.com/en/playing-the-three-monkeys-in-the-face-of-crises.html https://ahmetsenkaya.com/en/playing-the-three-monkeys-in-the-face-of-crises.html Wed, 17 Aug 2016 09:00:00 +0000 It takes 20 years to build a reputation and five minutes to ruin it! https://ahmetsenkaya.com/en/dedicated-to-my-lonely-and-beautiful-country.html https://ahmetsenkaya.com/en/dedicated-to-my-lonely-and-beautiful-country.html Tue, 09 Aug 2016 09:00:00 +0000 Europe, Europe, hear our voice, these are the footsteps of Turkey! https://ahmetsenkaya.com/en/why-dont-we-have-a-global-brand-i.html https://ahmetsenkaya.com/en/why-dont-we-have-a-global-brand-i.html Sat, 30 Jul 2016 09:00:00 +0000 Can a global brand come out of these lands? Güven Borça asked this question years ago and found his own answers; I will look at it from my own perspective and… https://ahmetsenkaya.com/en/o-turkish-youth-rebellious-careless-irresponsible.html https://ahmetsenkaya.com/en/o-turkish-youth-rebellious-careless-irresponsible.html Fri, 01 Jul 2016 09:00:00 +0000 “You’re at the computer from morning till night, and the moment you get up from the computer you grab your phone. You’re rebellious, careless and… https://ahmetsenkaya.com/en/seeing-the-future-through-virtual-reality.html https://ahmetsenkaya.com/en/seeing-the-future-through-virtual-reality.html Mon, 09 May 2016 09:00:00 +0000 When Steve Jobs took the stage in 2007 and introduced the first iPhone, humanity may not yet have realized what kind of transformation it was about to go through, but… https://ahmetsenkaya.com/en/what-the-fourth-industrial-revolution-brings-brands-iot.html https://ahmetsenkaya.com/en/what-the-fourth-industrial-revolution-brings-brands-iot.html Sun, 17 Apr 2016 09:00:00 +0000 What Does the Internet of Things Bring to Brands? https://ahmetsenkaya.com/en/brands-quest-for-absolute-happiness.html https://ahmetsenkaya.com/en/brands-quest-for-absolute-happiness.html Tue, 29 Mar 2016 09:00:00 +0000 Imagine walking into a neighborhood market where all the vendors are shouting at once, trying to sell their products. After a while you'll notice that all those voices are just a hum… https://ahmetsenkaya.com/en/a-whole-country-toying-with-a-little-childs-dreams.html https://ahmetsenkaya.com/en/a-whole-country-toying-with-a-little-childs-dreams.html Sun, 27 Dec 2015 09:00:00 +0000 We all do the most important job in the world. Ours is the most valuable time. We listen to the best songs, watch the best films, buy the most stylish clothes… https://ahmetsenkaya.com/en/are-you-ready-to-surrender-your-soul-to-advertising.html https://ahmetsenkaya.com/en/are-you-ready-to-surrender-your-soul-to-advertising.html Sun, 06 Dec 2015 09:00:00 +0000 Can you feel the glaciers melting and yourself sinking into the water up to your neck? That you have to swim just to walk? That while traveling, eating,… https://ahmetsenkaya.com/en/is-your-father-proud-of-what-you-do.html https://ahmetsenkaya.com/en/is-your-father-proud-of-what-you-do.html Sun, 26 Jul 2015 09:00:00 +0000 He isn’t, is he! https://ahmetsenkaya.com/en/the-length-of-a-cigarette-ismet-abi.html https://ahmetsenkaya.com/en/the-length-of-a-cigarette-ismet-abi.html Sat, 27 Jun 2015 09:00:00 +0000 Dreams, he said, there’s nothing in this world as powerful as dreams. https://ahmetsenkaya.com/en/the-length-of-a-cigarette-on-life.html https://ahmetsenkaya.com/en/the-length-of-a-cigarette-on-life.html Sat, 16 May 2015 09:00:00 +0000 Everything in life is about people, everything! https://ahmetsenkaya.com/en/from-sleeping-with-new-shoes-to-turning-up-noses-at-iphones.html https://ahmetsenkaya.com/en/from-sleeping-with-new-shoes-to-turning-up-noses-at-iphones.html Sun, 10 May 2015 09:00:00 +0000 And in case I don’t see ya, good afternoon, good evening, and good night. https://ahmetsenkaya.com/en/a-beginners-guide-to-surviving-istanbul.html https://ahmetsenkaya.com/en/a-beginners-guide-to-surviving-istanbul.html Sun, 19 Apr 2015 09:00:00 +0000 Istanbul isn’t an easy city for anyone. It’s just a little harder than ever to get used to, that’s all! https://ahmetsenkaya.com/en/life-is-made-of-stories-what-about-brands.html https://ahmetsenkaya.com/en/life-is-made-of-stories-what-about-brands.html Fri, 13 Feb 2015 09:00:00 +0000 Marketing is no longer about the stuff that you make, but about the stories you tell. https://ahmetsenkaya.com/en/dreams-of-paris-lives-in-mus-could-it-be-our-fault.html https://ahmetsenkaya.com/en/dreams-of-paris-lives-in-mus-could-it-be-our-fault.html Tue, 20 Jan 2015 09:00:00 +0000 We are all raised on hatred. Along with the alphabet, we learn that we have no friends but ourselves! https://ahmetsenkaya.com/en/social-media-addiction-and-souls-that-find-peace-in-likes.html https://ahmetsenkaya.com/en/social-media-addiction-and-souls-that-find-peace-in-likes.html Sat, 17 Jan 2015 09:00:00 +0000 Social media is now one of the daily rituals we can’t give up. Like praying to a creator, our souls find peace the more we use it. In the morning… https://ahmetsenkaya.com/en/ipad-steve-jobs-wouldnt-let-his-own-kids-use.html https://ahmetsenkaya.com/en/ipad-steve-jobs-wouldnt-let-his-own-kids-use.html Tue, 13 Jan 2015 09:00:00 +0000 Smartphones are today’s indispensable, non-negotiable liberated zones. We’ve all grown so used to living there that, according to research carried out by Vodafone… https://ahmetsenkaya.com/en/to-understand-society-you-only-had-to-look-at-its-dreams.html https://ahmetsenkaya.com/en/to-understand-society-you-only-had-to-look-at-its-dreams.html Tue, 13 Jan 2015 09:00:00 +0000 To be fooled in every venture we begin Is the unfailing fate of us all In the morning I devise brilliant schemes And all day long I play the fool